About

Beth M is a seasoned marketing and partnerships professional with over 8 years of experience in the SaaS industry. She has a proven track record of launching hundreds of software products and leading cross-functional teams to success as a Product Marketer. As a Partnerships Manager, she has managed high-impact relationships and co-marketing campaigns. Beth is currently working at Zapier on partnerships, where she is seeking out new joint partnerships with SaaS companies. At Zapier, Beth partners with new apps on the platform of 2,000+ apps. Zapier helps users connect and automate the apps they use to get things done, so they can spend more time on human work. Beth manages new integration partnerships with hundreds of SaaS companies, growing their ecosystem from 1,200-2,000 partnerships along with two other teammates. She led a team of 6 engineers for two quarters to prioritize, build, and launch 20+ apps for their top strategic partnerships, including Outlook, Google Ads, Google Assistant, and eBay. Beth recommends launch plans for apps based on their goals, resources, and success metrics and use cases based on their target audience, most popular integration requests, and industry data. She executes co-marketing activities for each launch, including but not limited to: emails, blogs, product overviews, help docs, and education about their embed widget and API. Beth also teams up with Product Management on automating and improving the partnership experience. Prior to joining Zapier, Beth worked as a Senior Product Marketing Manager at IFTTT, where she supported an ecosystem of 600 customers ranging from top brands like Google, Amazon, and Hue to start-ups like Jibo and Smarter. She was promoted after 6 months to lead product and marketing strategy for B2B and B2C. Beth also worked as a Product Marketing Manager at LinkedIn, where she led GTM for Pipeline Builder from its market research to its beta program with 12 partners. She migrated display ad business from a 3rd party platform to an in-house ad platform in 90 days and launched 18+ ad feature releases to improve ad performance, e.g. new creative types. Beth supplied Product with prioritized customer requests and support at Innovation Labs. Beth holds a degree in Business Administration with a focus on Marketing from the University of Washington, Michael G. Foster School of Business. She also has certifications in Foundation, Focus, Build, Market, Price and Launch from Pragmatic Marketing, Web