About

Bharanidharan Viswanathan is a highly experienced internet entrepreneur and co-founder of 91mobiles.com and SaaSworthy.com. With over 22 years of relevant experience, he has extensive knowledge in product management, business analysis, market research, strategic partnership, competitive research, social media, internet strategy, analytics, search and information retrieval, consumer internet product specialist, SEO, SEM, mobile marketing, mobile apps, comparison shopping, and e-commerce optimization. As the CEO and co-founder of 91mobiles.com, Bharanidharan has established the largest gadget research site in India that provides tools, reviews, and rich content to help people decide which gadget best suits their needs. The platform also helps users to find the best prices/offers for the gadgets. With over 20 million gadget enthusiasts visiting 91mobiles every month, the platform ranks among the top 225 websites in India. Bharanidharan has a team of 60 people based in offices in Gurgaon (HO) and Chennai, generating over $100 million in sales to retail partners through the 91mobiles platform. Bharanidharan has worked with leading consumer electronics & telecom brands such as Samsung, Intel, Micromax, Airtel, and leading online retailers such as eBay, Amazon, Flipkart, etc. to help them reach 91mobiles'​ gadget enthusiast community and promote their products & offers with innovative ways and messaging. Research shows that over 40% of all electronics buyers in India research online before purchase, and 91mobiles's mission is to become the starting point & the best source for this research. Bharanidharan also co-founded SaaSworthy.com, a decision-making platform to help customers choose the right software for a business requirement. The platform closely works with all SaaS vendors across the globe and helps achieve their marketing and sales objectives. Bharanidharan has an MBA in Management, Business, and Technology, Marketing from the Indian School of Business and a Bachelor's degree in Mechanical Engineering from the College of Engineering, Guindy. He has a strong tech stack, including Research Scientist, Mobile, Information Retrieval, product manager, Search, Android, and Senior Software Engineer.