About

Bharath Chikkabyrappa is a Subject Matter Expert at Centre for Smart Governance with over 10 years of experience. He is currently working as a Senior Consultant at PwC, where he has been instrumental in developing market entry strategies for a leading building solutions provider. Bharath has analyzed market attractiveness based on market size, growth, and profitability, designed channel strategy based on customer segments, influencers, buying behavior, and process, and developed optimal manufacturing footprint based on key target markets, cost to serve, and manpower availability. He has also analyzed brand positioning and recommended premium positioning built on transparent pricing and tech. innovation. Bharath has developed a high-level financial model for the next 5 years to evaluate return on invested capital and received a client appreciation award for outstanding contribution and exceptional customer feedback. Bharath has also worked on sales improvement programs for a leading FMCG player, where he developed sales process training for sales representatives to improve secondary sales, monitored distributors and sales representative productivity across India, redesigned sales representative beats for a state to improve coverage and productivity, and analyzed sales promotions for multiple SKU's across states to reduce promotion cost. He has also designed communication strategies for citizen engagement to create awareness and engagement for a SPV and identified relevant communication channels for each project under the smart city program. Bharath has designed and implemented online and offline marketing campaigns to promote citizen engagement. Bharath has previously worked at Wipro as a Global 100 Summer Associate, where he evaluated emerging technologies and social networks to improve revenue, passenger processing, and CRM. He has also worked at Accenture as a Sr. Analyst Software Engineer, where he managed the development of an automation module from requirements gathering to delivery and implemented a model-based testing framework which increased early defect detection ratio. Bharath has conducted 3 days internal workshops on automation tools on numerous occasions and implemented open ware automation and performance tool. He has received an Accenture Celebrates Excellence award in the rising star category for exceptional performance and a Stellar award from Accenture-Media and Entertainment group for outstanding team delivery. Bharath holds a Master of Business Administration (M.B.A.) from the Indian Institute of Management, Calcutta, and an Engineer’s Degree in Electronics and Communication Engineering from M.S. Ramaiah Institute of Technology. He has a strong tech stack in software engineering and testing.