About

Bhavna Saincher is an accomplished Business Leader with over 15 years of experience in driving business growth and leading teams across diverse domains of Radio, Television, Digital, Adtech, and Media tech. She is currently working as a Business Specialist at Channel Factory | Y&A Transformation, where she is responsible for building businesses from the ground up, go-to-market strategies, and product narratives. Bhavna has a strong track record of building successful businesses in new niches, setting up teams, establishing processes, driving business profitability, and coaching diverse teams. She is passionate about emerging technologies in advertising, new business models, and the evolving media ecosystem. She strongly believes in women empowerment, a learning mindset, creating value, and people development. Bhavna's competencies include digital marketing, audience data ecosystem, programmatic, ad-tech, media technology, marketing technology, media analytics, monetization, revenue growth, negotiation, networking, decision making, and people management. Prior to her current role, Bhavna worked as SVP Revenue & Adops at Zapr, where she was responsible for the India business and ad-operations across all product offerings. She set up the revenue team and sales processes, grew the business through identification of prospective clients, and secured continuous business from existing clientele. She also led sales planning, forecasting, pricing strategy, GTM strategy for new products, and developed clear, consistent, and forward-looking business and sales strategies to achieve organizational goals. Before Zapr, Bhavna worked as a Senior Manager at Network18 Media & Investments Limited, where she led the west region for brand solutions function for History TV18. She introduced teleshopping advertising slots for the first time in an English niche genre and successfully closed annual deals. Bhavna holds an MBA from Stoa School and is a Fellow at Stoa School. She is a strong advocate for women empowerment and people development and is passionate about creating value through emerging technologies in advertising and the evolving media ecosystem.