About

Bibek Kumar is a Product Growth Manager at park+, with a diverse background in strategy analysis and policy formulation. He is an alumnus of the prestigious Indian Institute of Management, Calcutta, where he completed his post-graduate program in MBA. Prior to his current role, Bibek worked as a Strategy Analyst at Innovist, where he was responsible for creating customer cohorts and developing marketing strategies for the hair care brand, Bare Anatomy. He successfully analyzed 23 purchase decision criteria and identified 6 user cohorts using RFM analysis and K-means clustering. Bibek also increased sales by approximately 12% MoM by reducing user churn in the bottom two cohorts via predictive modeling. He also envisaged a communication strategy with a 16% MoM rise in retention, benchmarked against three competitors. Bibek's experience also includes working as a Policy Assistant at Rightwalk Foundation, where he formulated a model to measure the social inclusion of schools, enclosing 42 variables across 5 stakeholders. He conceptualized a scorecard and training toolkit to benchmark private schools on inclusivity across 10 districts. Bibek's educational background includes a Bachelor of Technology in Electrical and Electronics Engineering from IIT Kanpur. He also completed his Intermediate and Secondary School Certificate examinations from Shiv Jyoti Senior Secondary School Kota and Kendriya Vidyalaya Chittaranjan, respectively. Bibek's tech stack includes Product Management, Data Science, Research Science, and Web. With 1.20 years of relevant experience, he is a highly skilled and motivated professional who is passionate about driving growth and innovation.