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Bijoy Prasad Saha

Lead Product Designer at BetterPlace

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About

Bijoy Prasad Saha is a Product Designer at MyGate, with a Master of Design degree from the National Institute of Design, India. He is a research-oriented problem solver who maximizes design innovation while taking possible opportunities into account. His focus is on changes in the immediate environment, society, and the challenges they face. Bijoy's areas of interest are aligned with both socio-cultural research and technology, and he addresses issues from a critical perspective. He believes that his process involves in-depth research, a system-oriented approach, and aims to arrive at design solutions that are democratic in nature. Bijoy has worked as a UX Design Lead for sulekha.com, where he was responsible for re-designing the user app and redefining the entire service booking experience. He created an end-to-end strategy and product roadmap by collaboratively working with other stakeholders within an agile product design format, leveraging user research, usability testing, and product analysis by applying a user-centered design approach. He also worked as a Design Researcher for vihara innovation network, where he led the qualitative research and strategy design process for a public healthcare project sponsored by the Bill & Melinda Gates Foundation. His key area of responsibility was creating the research plan, designing research tools, conducting field surveys, user interviews, and applied ethnographic studies in multiple geographical locations. Bijoy's education history includes a Master of Design degree from the National Institute of Design, a Bachelor of Arts degree in History from Jadavpur University, and a Pre-Degree in Art/Art Studies from Visva Bharati, Shantiniketan. He has relevant experience of 5.68 years and possesses a TechStack that includes designer, product designer, research scientist, and test. He is an avid learner who constantly experiments across diverse fields. For Bijoy, design is both a critical decision and an interdisciplinary subject, with which he can challenge his own barriers and norms.

Education

national institute of design

jadavpur university

visva bharati shantiniketan

Companies

betterplace

mygate

sulekha.com

vihara innovation network

pharmeasy

Experience

5.8 Years

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Experience

Lead Product Designer

betterplace | Bengaluru, Karnataka, India

2023 - 2024

Senior Product Designer

mygate | Bengaluru, Karnataka, India

2020 - 2023

UX Design Lead

sulekha.com | Chennai, India

2019 - 2020

Design Researcher

vihara innovation network | New Delhi, Delhi, India

2019 - 2019

User Experience Researcher

pharmeasy | Mumbai, India

2018 - 2018

Skills

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A/B Testing

Adobe Illustrator

Adobe Photoshop

Adobe XD

Augmented Reality (AR)

Behavior Analysis

Cognitive Psychology

Concept Development

Conversion Rate Optimization

Cultural Studies

Customer Experience

Customer Journey Mapping

Customer Retention

Data Analysis

Data Visualization

Design

Design Management

Design Research

Design Strategy

Design Thinking

designer

Digital Illustration

Education

Ethnography

Experience Design

Experience Thinking

Figma

Figma (Software)

Game Design

Healthcare

Human Computer Interaction

Illustrations

illustrator

InDesign

Information Architecture

Information Design

Interaction Design

Mobile

Photography

Photoshop

Problem solving

Product Design

product designer

Product Road Mapping

ProtoPie

Prototyping

Qualitative Research

Research

Research and Development (R&D)

Research Scientist

security

Sensory Ethnography

Service Design

Sketch App

Social Innovation

Storytelling

Strategic Design

Strategy

strategy

System Design

System Thinking

Team Leadership

test

testing

ui

Usability

Usability Testing

User Experience

User Experience (UX)

User Experience Design

User Interface Design

User Interface Prototyping

User Personas

User Research

User Scenarios

User-centered Design

UX Research

Virtual Reality (VR)

Vision

Visual Design

Web

Web Design

Wireframing

Contact Details

Email (Verified)

bijXXXXXXXXXXXXXXXom

Mobile Number

+91XXXXXXXX69

Education

national institute of design

Master of Design

2014 - 2017

jadavpur university

Bachelor of Arts - BA

2008 - 2011

visva bharati shantiniketan

Pre-Degree

2005 - 2007

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