About

Brennan McAdams is an experienced IT leader with a focus on business and marketing applications to execute go-to-market (GTM) strategy. He is a consistent performer having successfully built and managed business applications for small startups to successful public companies. He is a manager and team player experienced in leading and contributing to strategic programs and scaling for growth from lead to cash. Brennan is cross-functionally communicative and able to relate with customers, senior management, and co-workers on matters related to CRM, ERP, CPQ, Marketing Operations, Marketing Automation, Demand Generation, Online Marketing, Social Media, Marketing, Web Development, and E-commerce. He is a trusted partner to Sales and Marketing Business, ensuring systems and strategies use standard methodologies at scale to support GTM. Brennan is a Director of Marketing Operations at Clumio, where he partners with global peer delivery teams and leads delivery of key IT programs and services that scale and improve customers and business users' experience. He has previously worked as the Director of Business Applications and Senior Manager of Digital Marketing and Operations at Pure Storage, where he successfully built and led teams to deploy business applications, such as Salesforce CRM, ERP (NetSuite), IT Operations (ServiceNow), and Data Analysis Infrastructure. Brennan has a demonstrated knowledge of Demand Gen, Lead to Quote, Renewals, Direct and Indirect Sales Models, Omni Channel Marketing, and High Touch Business Processes and Systems. He has built self-service and High Touch Sales/Marketing Systems-Services, Marketo, and Salesforce CRM platforms. He is a certified Eloqua Master and has experience with business analytics (GoodData, Tableau), ETL, Google Analytics, Google AdWords, email analytics (Litmus), LeanData, Moz, and Hootsuite. In summary, Brennan McAdams is an experienced IT leader with expertise in business and marketing applications, project management, marketing automation, lead life cycle, global marketing, and automated workflow and reporting. He has a strong background in Salesforce, web development, ETL, integration, and infrastructure. He is a consistent performer and a trusted partner to Sales and Marketing Business, ensuring systems and strategies use standard methodologies at scale to support GTM.