About

Chetna Tiwari is a highly motivated advertising and marketing professional with 4 years of experience in digital advertising, influencer marketing, and campaign planning and execution. She has worked with some of the biggest brands in the industry, including Google, YouTube, TikTok, Amazon, Skechers, Facebook, and Henkel, to name a few. Chetna is always on the lookout for new challenges and opportunities to grow and learn. Currently pursuing her Master's in Strategic Media from the University of Memphis, Chetna is a Graduate Assistant for Social Media and Marketing at the Centre for International Education Services. She is responsible for developing and executing social media campaigns, creating content, and managing social media platforms. Prior to her current role, Chetna worked as a Group Head of Account Management at Dentsu Webchutney, where she managed multiple campaigns for clients such as Flipkart, Swiggy, and HDFC Bank. She also worked as a Marketing Manager at Groyyo, a B2B startup funded by Tiger Global, Alpha Wave Global, and Falcon Edge. In this role, she led the rebranding of the brand and set up the initial media push for their seed round. She worked directly with the Core Leadership team to develop and execute marketing and public relations strategies. Chetna holds a Bachelor's degree in Mass Communication/Media Studies from Symbiosis Centre for Media & Communication (SCMC) and a High School degree in Science from St. Patrick's Junior College, Agra. She is currently pursuing her Master's degree in Journalism and Integrated Strategic Media from the University of Memphis. With her strong background in advertising and marketing, Chetna is a valuable asset to any team. She is a strategic thinker with excellent communication and interpersonal skills, and she is always looking for ways to improve and innovate.