About

Damini Singh Solanki is a Growth Lead at Tamasha.live, where she works at the intersection of content, digital marketing, and gaming. With a background in rural management, Damini has transitioned into a growth-oriented role, focusing on user acquisition channels such as performance marketing, affiliate marketing, and influencer marketing. She is responsible for in-app metrics, including activation, user engagement, retention, and referrals. Prior to Tamasha.live, Damini worked as a Growth & Operations Lead at Wowchess, where she built an acquisition channel for 60% month-on-month user growth. She also worked on improving retention and engagement within the product and managed a team of six student interns for growth and content. Additionally, she worked on seed stage fundraising for the product. Before that, she was a Marketing Lead at Akshayakalpa Organic Milk, where she worked to scale the social impact venture, managed growth marketing via paid and organic mediums, and managed the value-added products category, including ghee and butter. Damini holds a Post Graduate Diploma in Rural Management from the Institute of Rural Management Anand (IRMA), a PG Certificate in Digital Marketing and Communication from UpGrad, and a Bachelor of Science in Zoology/Animal Biology from Hans Raj College. She is also currently pursuing a Product & Growth course from GrowthX®. With 1.87 years of relevant experience, Damini is a growth strategist who is passionate about building and managing consumer tech products from 0 to 1. She is a skilled copywriter, adept at creating ad copies across apps and paid platforms. Damini is a team player who enjoys working with others to achieve common goals and is always looking for new challenges to take on.