About

Dara Elavia is a highly experienced sales leader with over 17 years of experience, specializing in leading farming and hunting teams, building sales teams, sales and marketing, business development, team management, key account management, customer relationship management, and revenue generation through inbound and outbound sales. With a great track record of growth QOQ and YOY, Dara has worked with various top companies serving the EMEA market. Dara has experience building sales teams from scratch, leading large teams of 75 sales executives, managers, SMEs, and coaches. She has a great insight into how B2C and B2B works and is responsible for incremental revenues through various new projects and new revenue streams. Dara is also leading projects on risk management, collections, and managing day-to-day operations of the team, ensuring that the business is running smoothly. Dara has a key role in acquiring new customers through events, targeting specific industries through offers, and working in collaboration with merchandising, marketing, and various cross-functional teams to understand the market, competition, and plan offers and strategies accordingly. She has a sound understanding of overseeing profit center operations and is accountable for increasing profitability and achieving business objectives within budgeted parameters. Dara has a great hold on big accounts and always believes in a customer-first attitude. She works closely with the customer care team to keep escalations to a minimum and is always working towards making it a great place to work for all employees. Dara is also certified with Lean Six Sigma Green Belt, Salesforce for Sales Managers, Coding for Beginners, Microsoft Certified Professional, and Caring Leadership. Currently, Dara is the Head of Sales - Europe at VWO, where she leads all revenue streams for Europe, manages hunting, farming, BDR, SDR, and partnership functions for the Europe region, and is responsible for expanding the Europe team offshore and onshore. She is a speaker at major events in Europe to promote the brand and is responsible for showing growth QOQ in all business units. Dara has established annual and quarterly sales quotas for the region and shown growth in QOQ and YOY. In the past, Dara has worked as the Head of Sales - Europe at Wingify and Associate Director of Sales - EMEA at Whatfix. She has a Bachelor's Degree in Hotel Management from Niraj College of Hotel Management and has completed an Introduction to MEDDIC course from Meddic Academy. Dara's tech stack includes