About

Deepak Kumar is a diligent data professional with around 7+ years of working experience in the Internet and supply chain industry. He is currently working as a Lead Data Analyst at pocketpills and is a core member of the Centralized Analytics Team, providing analytical solutions to Sales, Marketing, Product, Strategy, and other departments that enable them to make effective Data-Driven Business Decisions. Deepak has the ability to deliver solutions like customer segmentation & targeting, cohorts analysis, and user retention. He has a good understanding of ML concepts for classification, regression, clustering, statistical and predictive analytics. He has strong analytical and problem-solving skills, with a high level of attention to details. Deepak has worked on a project end-to-end, from problem scoping, data gathering, EDA, data modeling, insights, and visualizations. He has also worked as a Senior Data Analyst at gaana, where he developed the framework to fetch all metrics data from GA and DB. He used the RFM Model for Recently Played songs to create more engaging track sequence and revamped the end-to-end process automation for trending songs, which increased engagement by 5% for the trending song section. He also developed the framework for the marketing team, which can create/update Facebook custom audience via graph API and Google AdWords custom audience via AdWords API as per the campaign requirements of users targeting. Deepak has also worked as a Senior Data Quality Analyst at Delhivery, where he created some dashboards on shipments data for finding stats and insights of data with interactive filters and graphs. He developed a misroute prediction tool using history data of shipments and automated many heavy excel reports like misroutes report, tat zone metrics report, etc by writing SQL and python scripts. Deepak holds a Bachelor of Technology - BTech in Biotechnology from Motilal Nehru National Institute of Technology. He is proficient in ML, Python, SQL, MongoDB, Databricks, Data Warehouse, Pandas, Flask, and GCP. With 8.69 years of relevant experience, Deepak is a valuable asset to any organization looking for a data professional with a strong analytical and problem-solving mindset.