About

Deepak Loganathan is a Senior Manager of Product Management at Freshworks, a SaaS company that provides customer engagement software. With over 10 years of experience in product management and a Masters in Information Technology, he is a seasoned professional in the industry. At Freshworks, Deepak is responsible for owning the Marketing Automation product of Freshworks CRM. He leads a team of engineers and designers while mentoring product managers. He works closely with marketing, sales, and support teams to ensure a top-notch customer experience. Deepak has held various positions at Freshworks, including Lead Product Manager and Senior Product Manager. As Lead Product Manager, he was responsible for crafting a world-class email marketing, marketing automation, and CRM product. He successfully built and launched the Marketing Automation product in less than a year. Deepak owned critical features such as Behavioral micro-segmentation, Marketing visual journeys, Engagement channels (Email, WhatsApp, SMS), APIs, Integrations, Event tracking, Analytics, and Notifications. He achieved the 1st revenue milestone in less than 8 months from the date of product release, one of the fastest in the history of Freshworks products. He also introduced multilingual capabilities that led to increased adoption and revenue growth in non-English markets. Deepak's education includes a Master of Science (MSc) in Information Technology from the College of Engineering, where he completed a 5-year integrated program. He also attended DRBCCC Hindu Higher Secondary School. Overall, Deepak Loganathan is a strong product management professional with a demonstrated history of working in the SaaS industry. He has a passion for delivering top-notch customer experiences and driving product roadmap and execution for SMB and Mid-market customers.