About

Deepika Medisetty is a Senior Software Engineer at Capgemini, Hyderabad with over 7 years of relevant experience in the Digital Marketing services. She is an expert in Google Analytics, Adobe Analytics, Java script, GA4, GTM, Tealium, and Sql. Deepika has worked as a Senior Consultant (C1) for Barclays project in Capgemini. Her skills include Salesforce, Firebase, Google Ads, Google Analytics, Google My business, Client interaction, Management, conflict resolution & most importantly conversion tracking and tag implementation. Deepika is an innovative professional with a passion for managing teams through the challenges faced by customers, which leads to effective team performance. She is looking for opportunities in the Salesforce development role where she can further develop her skills and add value to an organization. In her current role at Capgemini, Deepika is responsible for developing optimization strategies that increase the company's search engine results rankings, tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns, setting measurable goals that demonstrate improvement in marketing efforts, and regularly performing thorough keywords research to identify key SEO KPIs. She has experience in working with product teams, backlogs, and has professional knowledge on presentations and excel skills. Deepika is proficient in working with IT/business to effectively prioritize activities and achieve defined objectives. Deepika has previously worked as a Senior Analyst at Google Operations Center where she was responsible for researching competitors, alternative markets, and opportunities in the e-commerce space, brainstorming ideas to enhance and transform the company's e-commerce approach, developing e-commerce solutions in conjunction with marketing and IT personnel, and implementing broad e-commerce strategies to assist their business development goals. She has also worked as a Senior Associate at Cognizant where she monitored and analyzed e-commerce metrics and figures, transformed e-commerce data into operational insights, researched competitors, alternative markets, and opportunities in the e-commerce space, and advised various business stakeholders on e-commerce related matters. Deepika holds a Bachelor's degree in Electrical, Electronics and Communications Engineering from Jawaharlal Nehru Technological University, Kakinada. Her tech stack includes Software Engineer, SQL, Java, Search, test, Research Scientist, Salesforce, Javascript, and Web.