About

Deeptam Saha is a Senior Product Manager at Nykaa and Milkbasket, with over 8 years of relevant experience in the field. He is a key member of the product team and has contributed to the growth of the company by 10X. Deeptam's key responsibilities include leading acquisition, user growth, and customer experience. Deeptam has defined the roadmap for customer experience and customer acquisition and onboarding. He has improved the sign-up funnel via multiple interventions, increased the bottom of the funnel by ~2.5% w.r.t to the top of the funnel, and developed and launched a retention plan to increase AOV. Deeptam has reduced referral CAC by ~10%. Deeptam has also conceptualized and launched self-serve (Help), an automated issue capture, management, and resolution platform for customers, to reduce IRT and FRT for customers and increase agent efficiency. He has decreased IRT by 98% to less than ~1 minute, decreased FRT by 98% to less than ~1.5 hours, and reduced agent cost by 80%. Deeptam has ideated and launched auto resolution of issues to reduce FRT, and reduced leakage of refund by more than 0.5% of total sales. Deeptam's past experience includes Product Manager at Milkbasket and Product Management at Servion Global Solutions. At Servion, he was responsible for the development of the product roadmap, feature development, pricing, and sales enablement. He developed the company website and increased KPIs such as customer's average session and conversion ratio. Deeptam also identified new opportunities and channels for sale and executed integration of existing products with Salesforce Lightning. Deeptam holds a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad, and a Bachelor of Technology in Mechanical Engineering from Kalyani Govt. Engg. College. He has experience in product management, mobile, Salesforce, integration, and UI.