About

Dhruba Sarma is an accomplished Co-Founder and CTO with over 11 years of experience in the technology industry. He is currently the Founder & CTO of Balin Cloud, where he has successfully reduced agile release cycles of ERP solution development by about 80% using no-code technology. This has enabled the company to deploy solutions on-demand, meeting changing business processes with ease. Previously, Dhruba co-founded Playbook AI, a Sales Orchestration & Execution platform that empowers Sales Management, Operations & Sales Reps to collaborate better to drive more revenue, increase sales velocity & accelerate growth. Under his leadership, Playbook AI has become the go-to platform for fast-growing technology companies like Vymo, achieving inside sales excellence consistently. Over 87% of the sales reps who use Playbook AI have booked more meetings or won more deals depending on their goals, utilizing the same amount of effort. The platform integrates with top CRMs such as Salesforce, Zoho, Hubspot, among others. Dhruba's technical expertise includes AI, Senior Software Engineer, and Salesforce. He has also worked as a Lead Technical Consultant at Bosch, where he honed his skills in the industry. Dhruba is passionate about empowering businesses to engage customers, empower employees, and optimize operations without spending a lot of time and money. He is always happy to share his expertise and show businesses how they can achieve their goals in less than a week with no investment. If you need help with any of these areas, Dhruba is the person to contact.