About

Dhvani Shah is an accomplished Senior Copywriter with over four years of experience in the field. She is currently pursuing an MSc. in Applied Social Psychology at Royal Holloway University of London, where she is honing her skills in understanding human behavior and applying them to marketing and advertising strategies. In her current role at white worldwide, Dhvani is responsible for supervising junior copywriters and handling a diverse portfolio of clients, including gourmet catering brands and luxury real estate. Her expertise lies in writing for social media marketing, email marketing, video scripts, web content, content strategy, planning campaigns, and conceptualization. Prior to joining white worldwide, Dhvani worked as a Copywriter at Ideasmith Agency, where she handled leading BFSI brands and was responsible for social media handles, email marketing, website content, written video scripts, campaign planning, and execution. She also worked as a Senior Content Writer at Pentaleap Marketing and Advertising Solutions, where she wrote for various verticals, including lifestyle, luxury, education, real estate, and finance. Her key responsibilities included developing strategies for all clients and providing engaging content that increased traffic. Dhvani's educational background includes an MSc. in Applied Social Psychology from Royal Holloway University of London and a degree in Psychology from the University of Mumbai. She has also developed a strong technical skill set, including experience with web and CNN technologies. Overall, Dhvani is a skilled and accomplished Senior Copywriter with a passion for understanding human behavior and applying it to marketing and advertising strategies. Her experience in supervising junior copywriters and handling a diverse portfolio of clients makes her a valuable asset to any team.