About

Digjaya Dhawan is a highly motivated and ambitious Product Manager at Paytm with 2.86 years of relevant experience. She is currently pursuing an MBA in Strategic Marketing and Communication from MICA, the School of Ideas. Digjaya is passionate about seeking challenging and progressive career opportunities that will enhance her learning and enable her to contribute to her employer's business satisfactorily. She is interested in leadership roles and ultimately aims to move into management with a focus on strategy and development, building a solid career in the process. Digjaya's past experience includes working as a Brand Marketing Intern at Pristyn Care and as an Account Management Intern at The Media Ant. At Pristyn Care, she conducted in-depth interviews and focus group discussions to provide insights and recommendations for upcoming campaigns, brought the consumer perspective to marketing decision making by executing market analysis and research activities, and identified the ideal methodology to support business needs. At The Media Ant, she conducted competitive research for clients and created suitable media plans for specific campaigns, worked closely with brands like Biryani By Kilo, Bewakoof, Fabindia, Khadi Essentials, and analyzed the client's post-campaign results to recommend refinements. Digjaya's education history includes a Bachelor's degree in Computer Science from VIT and a High School degree in Computer Science from D.A.V Public School, Airoli, Navi Mumbai. She is currently pursuing an MBA in Strategic Marketing and Communication from MICA, the School of Ideas. Digjaya's tech stack includes product management and research scientist skills. She is a driven and ambitious individual who is always looking for opportunities to grow and learn.