About

Divij Pasrija is a seasoned product manager with over 10 years of experience across large organizations and start-ups. He has a proven track record in leading product strategy and building products from scratch to optimizing them to deliver business results. Divij is a customer-focused product professional with a blend of business and technical acumen. Divij's entrepreneurial experience at Thrillophilia, an online travel e-commerce start-up, allowed him to design consumer internet products and manage the end-to-end user experience ranging from acquisition and engagement to conversion metrics. He learned how to build software products at NetApp, where he gained a software engineering background. He graduated from the Ross School of Business, where he developed a holistic understanding of business, and worked with a few mobile-based startups to gain some additional hands-on experience. During his stint at Amazon, Divij worked on Amazon's big data to build a regression model and recommended features on the website (amazon.com), aimed at improving conversion rate. At eBay, he built domain knowledge of ad networks and recommended features to improve acquisition and retention of advertisers and internal efficiency. Currently, Divij is a Product Manager at Meta, where he manages the product strategy and development for the company. His functional experience includes product management, new product development, user experience design, web analytics, data analytics, team management, project management, and ad-tech. His sector experience includes e-commerce, consumer internet, online travel industry, ad-tech, and data storage. Divij's past experience includes working as a Product Marketing Manager at Meta and as a Product Management - TravelAds Sponsored Listings Product at Expedia. At Expedia, he was awarded Product Manager of the year (2018) for delivering high impact results and forging strong cross-functional partner relationships. He defined and executed a 2-year strategy to increase revenue for ad-placements for CPC based native ad-product for hotels, increasing the overall revenue by 20%. He also achieved product-market fit and crafted a north-star for vacation rental booking experience, launched 16 A/B tests across 6 UX themes with a 63% success rate. He revamped advertiser-facing metrics and internal-dashboard metrics better aligned with advertisers’ needs and evolving business needs, respectively. Divij's tech stack includes product management, big data, mobile, and web. He is a highly skilled and experienced product manager with a passion for creating products that solve real-world problems and deliver business results.