About

Elizete Ignacio is a seasoned UX Strategy Lead, UX Research Manager, and UX and Anthropology Teacher with over 11 years of relevant experience. She specializes in UX and Design Thinking methodologies, UX Research, Marketing Research, Customer Experience, Consumer Experience, Social Impact, and Business Strategy. She applies her expertise in social and cultural behavior analysis to Product Development, Service Design, and Strategic Planning. Elizete is adept at both qualitative and quantitative research methods, planning and conducting them to drive data to insights and actionable outcomes for Product Development and Business Analysis. She is experienced in leading teams and applying Lean Research Methods, which are outcome-oriented. She is also skilled in UX methodologies and Usability Testing. In addition to her hard skills, Elizete possesses excellent soft skills, including empathy, communication, organization, and being a good listener and observer. She is experienced in facilitating and moderating meetings and co-creative groups. Elizete is a self-motivated and competitive individual who enjoys delivering projects that make a difference in other people's lives. She observes details but is focused on a long-term vision when making decisions. She takes initiatives while putting herself in her team's shoes and notes if it is her role. She is analytical, and she learns from her mistakes to find balance and growth. Elizete is currently working as a Staff UX Research at Nubank. She has previously worked as a Business Design Lead at Banco BV and an Expert at Tera. She has a Master's degree in Sociology and Anthropology from the Universidade Federal do Rio de Janeiro, a Graduate degree in Ciências Sociais from the Universidade Federal Fluminense, and has pursued Product Management and Innovation courses from Cursos PM3 and Instituto Gênesis - PUC Rio, respectively. Elizete's tech stack includes Research Scientist, test, and designer. She is a multidisciplinary team worker who prefers working in a collaborative environment.