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Enakshi Chatterjee
Marketing Head -StoxBox | ex-Quora | Performance marketing, social media marketing | ISB, Hyd (Dean's List)| BITS, Pilani
About
Enakshi Chatterjee is an accomplished professional with over 16 years of experience in digital and performance marketing, social media brand marketing, online user acquisition, brand building, telecom product marketing and management, and business development. She is currently serving as the Head of Agency Partnerships for Quora, where she is responsible for building the agency partnership framework. Enakshi has a strong track record of delivering results through her expertise in performance and social media marketing, branding, product life cycle management, growth strategy for startup entertainment product (film magazine), partner & vendor alliance building, B2B account marketing through customer behavior analysis, channel sales and distribution liaising. Enakshi has previously worked as a General Manager at Tata, where she was responsible for online acquisition through performance marketing, driving digital brand awareness campaigns, and heading social media marketing mandate for the brand. She has also worked as an Assistant General Manager at Tata. Enakshi has been selected for the prestigious Google Digital Insider Program 2020-21 in collaboration with ISB, Hyderabad. She has scaled online acquisition by 4x in FY’20 through search marketing, ecommerce alliances, conversion journey optimization through cleaner UI, referral, increased payment choices, and better lead capture. Enakshi has also delivered >5% incremental reach over TV through digital brand awareness campaigns on Google, Facebook, and OTT/Publishers, done for 5 campaigns in FY’20. Enakshi holds an Executive Education degree from ISB in the Google Digital Insider Program, an MBA degree from ISB in Analytical Finance and Strategic Marketing, and a BE degree in Electronics and Electrical Engineering from Birla Institute of Technology and Science, Pilani. She also holds an ISC degree in Science from La Martiniere for Girls and an ICSE degree in Science from G D Birla Center for Education. Enakshi has expertise in search and UI and has a relevant experience of 16.87 years.
Education Overview
• isb indian school of business
• bits pilani birla institute of technology and science
• la martiniere for girls
Companies Overview
• stoxbox
• quora
• tata
• reliance
• airtel
• stmicroelectronics
Experience Overview
18.3 Years
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