About

Eric Andrade is a highly driven marketing professional with over 7 years of experience in growth, strategy, and brand roles. He specializes in driving growth through brand, social media, and marketing automation across user touchpoints. Eric is skilled in collaborating with cross-functional teams and developing brand presence across the target market. He brings a 360-degree thinking to the table that is rooted in consumer insights and creativity, helping companies go from 0 to 1, and 1 to n. Currently, Eric works as a Marketing Manager (Social Media & Brand) at phablecare, where he manages the brand across social media, builds a community around the product, and drives all on-ground brand activations (BTL activities). He has scaled social media presence from 0 to 1, and eventually got verified handles. Eric has set up two-level influencer marketing campaigns, generating monthly revenue of INR 20 lac+. He has also crafted impactful campaigns and initiatives on-app and off-app to drive user acquisition and retention. Previously, Eric worked as an Assistant Manager, Social Media & Brand at Max Life Insurance Company Limited, where he was responsible for all company social media handles and core team member for on-ground BTL activities. He has also worked as a Marketing Manager at Vahdam Teas, where he managed the e-catalogue and e-commerce business on Amazon and coordinated product-photoshoots and product-packaging design. Eric holds a Bachelor of Engineering (B.E.) degree in Mechanical Engineering from St Joseph Engineering College, Mangaluru, and completed his schooling in Science with Biotechnology from Mount Carmel School, New Delhi. He is skilled in search and integration and has relevant experience of 6.44 years. Eric is passionate about growth marketing, brand marketing, marketing automation, martech, social media, activations, and community.