About

Faisal Sajjad is a senior management professional with over 17 years of experience in marketing, brand management, business consulting, and strategy development. He has gained insight and expertise in business-critical roles spanning major international markets and Pan India. Faisal has strong experience in working with India's reputed and recognized retail brands, as well as global brands and consulting organizations. Faisal is an alumnus of IIM Calcutta and IIT Delhi, bringing on board versatile experience in marketing, brand management, sales, and business strategy with P&L responsibilities across consulting, consumer electronics, home & kitchen appliances businesses for global and national brands. He is experienced in formulating multi-brand product strategies, product lifecycle management, gap analysis, competitive mapping & product roadmaps. Faisal has a track record of devising go-to-market strategies for flagship products, including channel management, FAB analysis, market communication, in-shop display, distribution plan & display schemes. Currently, Faisal is in a DGM role as Head Marketing & Strategy at Videocon for the group's brands and driving the topline & bottom line growth. He has a mandate for establishing core marketing & business strategy function for consumer electronics, home & kitchen appliances business for Videocon group brands. Faisal's major accountability is to formulate & execute product & marketing strategies for four brands, namely Videocon, Sansui, Kelvinator, Kenstar & their products. Faisal's vision is to provide thought leadership & direction in business-critical roles for formulating & executing product & marketing strategies for a diverse portfolio of brands across FMCG, FMCD, Telecom, Retail & Pharmaceuticals sectors. Faisal's specialties include marketing & retail strategy, brand management, P&L, marketing research, product management, new product development, retail & trade marketing, GTM strategy, ATL/BTL activations, marketing communications, category management, channel strategies, customer experience, campaigns, competitive benchmarking, and SBU management. Faisal's educational background includes an MBA from the Indian Institute of Management, Calcutta, an M.Tech in Computer Technology from the Indian Institute of Technology, Delhi, and a B.E in Electronics & Communications from BIT Sindri. He also completed his higher secondary education from DPS Ranchi. Faisal's tech stack includes product manager and research scientist, and he has relevant experience of 17.88 years. Currently, Faisal is the Co-founder & Member Board of Trustees at MAS, and he has