About

Fernando Cornago is a Vice President Digital Tech at adidas, leading consumer technology globally for the brand. With a passion for applying the best of sports culture to software engineering, he is committed to continuous learning, improvement, excellence, collaboration, openness, sharing, and metrics. At adidas, Fernando is helping the brand shift to 50% direct-to-consumer (DTC) and 9BN digital sales by creating the most amazing engineering environment. He is focused on serving the best team with the best purpose, changing lives through sports and sports through technology. With over 16 years of relevant experience, Fernando has held key positions in renowned companies like Hewlett Packard and GFT. He served as an Applications Development Manager at Hewlett Packard and as a Team Leader at GFT. Fernando's education background includes an Educational Certificate in Training and Education from the Universidad de Zaragoza, where he also earned his degree in Computer Science Engineering. He completed his high school education at Goya. With his extensive experience in digital technology and passion for sports culture, Fernando is a valuable asset to adidas. He is committed to driving the brand's growth and success through innovation, collaboration, and excellence.