About

Ganesh Hegde is an experienced Data Analyst currently working at Neustar. He is a skilled analytics professional with a proven track record of working in the information technology and services industry. Ganesh is proficient in SQL, Data Collection, Cleaning and Statistical Analysis using Python frameworks such as Pandas, NumPy, Scipy, Data Visualization using Tableau, ETL tools, and Microsoft Excel. At Neustar, Ganesh is a part of the Customer Analytics team where he designs marketing mix models (MMM) that help clients understand marketing contribution through media tactics, generate predicted revenue based on the future media plan, run optimization to allocate media budget and maximize revenue. He uses advanced statistical techniques, logistic regression, time-series, clustering algorithms, etc., to achieve these goals. Ganesh also extracts and transforms heterogeneous data sources, including marketing agencies and third-party data, to create integrated panel data with up to a thousand variables. He works closely with statisticians and strategy teams to define the required variables. Ganesh has excellent project management skills and works cross-functionally with Consultants, Data Strategists, and Technical Project Managers on different projects. He has supported team initiatives, including on-boarding training of new employees and mentoring associates. Ganesh has previously worked at Accenture as an Application Development Analyst, where he developed skills in Informatica, PL/SQL, Shell Scripting, Data Warehousing, Tableau, Python, SQL, and ETL. He has a Bachelor's degree in Engineering from B V B College of Engg. & Technology, Hubli, specializing in Electronics and Instrumentation. Ganesh's tech stack includes SQL, Python, ETL, Spark, Databricks, Pandas, GCP, Azure, Salesforce, Jupyter, ML, NLP, Sentiment Analysis, SVM, Seaborn, Tokenization, Stemming, Scikit, dotNET, QA, Data Scientist, MySQL, Integration, and Software Engineer. He has 5.36 years of relevant experience in the field of Data Analytics.