About

Garima Agrawal is an experienced specialist in process turnaround with a focus on cost and time optimization, having worked in the internet industry for over 11 years. She is currently serving as Vice President at Paytm and Board Director at Paytm Money, where she leads the growth of the Point-of-sale device (Card machine) business. Garima has a strong background in digital strategy and management, with majors in Finance and Marketing from the Indian School of Business. In her previous role as Head of Value+ experience at MakeMyTrip, Garima led cross-functional teams and collaborated with over 1000 hotels to create an umbrella of value+ against other budget chains such as OYO, Treebo, and Ginger. She spearheaded 268% YOY growth for the value+ brand, drove customer stickiness by 4%, and steered 15% of MakeMyTrip room nights via 3.8% of hotels. Garima also streamlined 1500+ quality checks, standardized operations and audit methods, and enhanced NPS by 7% per month. She founded a niche in hotel communications via cloud-telephony platform, steered 100% hotel integration and connect per quarter for 15K+ budget hotels, and drove a 5%+ increase in business via process white listing and CRM integration. Garima was actively involved in the merger between MakeMyTrip and Goibibo, spearheading developments in the budget segment. Garima's previous experience also includes serving as a Strategy Manager at Amazon, where she executed the launch of 5000+ pickup points, founded an advanced analytics team of 10+ for Amazon, and steered the budgeting exercise, reducing error in sales prediction from 37% to 8%. She assisted India expansion from 98 cities in ‘14 to 203 cities in ‘15, formulated India FC Location strategy to improve same-day delivery performance by 8%, and reviewed the blueprint for Mexico lane level operations and helped document the same. Garima restructured BI for CXO dashboards and reduced analyses turnaround by 40%, re-engineered biannual operational planning for Amazon, aligning for reduction in OPEX, and assisted the launch of the first-ever rickshaw delivery, reducing infrastructure cost. Garima holds a PGP degree with majors in Finance and Marketing from the Indian School of Business and a B.tech degree in Instrumentation from Bharati Vidyapeeth. She completed her SSC from Delhi Public School