About

Gaurav Arora is a dynamic and accomplished Digital Marketing Head with over 9 years of experience in brand marketing and media planning. He has a proven track record of achieving business growth objectives and overcoming business challenges using his strong work ethics, experience-based judgement, and impeccable integrity. Gaurav is a skilled strategist with expertise in designing marketing strategies for all channels, including digital, advertising, communications, and creative. He is adept at preparing and managing monthly, quarterly, and annual digital marketing budgets for sales, service, and spare departments. He collaborates with management in developing short and long-term strategic plans, including annual business plans, media, promotion, and innovation pipeline strategy with P&L and budget responsibility. As a branding expert, Gaurav designs branding, positioning, and pricing strategies to ensure brand messaging is strong and consistent across all channels, including Google Ads, social media campaigns, email campaigns, SMS, web pages, and promotional material. He creates and develops multimedia content for customer stories, internal company announcement videos, external promotional social videos, and product marketing videos. Gaurav is an expert in generating leads and inquiries for sales and services through online digital media platforms like Google search ads/display ads, social media campaigns, email campaigns, SMS/Whatsapp. He provides oversight, manages, and generates fortnightly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Gaurav has worked with various renowned companies, including BMW, AUDI, MINI, BMW MOTORRAD, and TRIUMPH dealerships, where he managed digital/performance marketing. He led and managed ORM/CRM, SEO, SEM, PPC campaigns, emailers, social media, display ad campaigns, analysis and reporting of data to improve performance on all digital marketing campaigns. He also monitored and routed customer grievances to the best resolution via ORM/CRM tools and oversaw the management of a blogger/influence outreach program. Gaurav holds a Master of Business Administration (M.B.A.) degree from Symbiosis Institute of Business Management, Pune, and a Bachelor's degree in Engineering from Kurukshetra University. He completed his Senior Secondary Education from DAV Model Senior Secondary School, Chandigarh Sector 15-A. Gaurav is proficient in Search and Web technologies and has relevant experience of 8.52 years.