About

Gaurav Rathee is a highly skilled digital marketing consultant with over 5 years of experience in the industry. He is a graduate of Indian Institute of Management, Sambalpur with a Master of Business Administration degree in Marketing, Analytics, and HR. Gaurav has worked for top companies such as Google and Rocket Internet, where he managed accounts of clients like Amazon, Flipkart, Myntra, FirstCry, 1MG, Big Basket, and Koovs. As a Digital Account Strategist at Google, Gaurav was responsible for managing and optimizing ad accounts, leading to a 2X increase in ad clicks and a revenue impact of $1.4 million per week. He also spearheaded the eCommerce team to a global number one position in Google's ads hygiene metrics, for the first time in history. At Rocket Internet, Gaurav worked on internal digital transformation projects, streamlined content marketing, and managed branding, PR, and brand communication through ATL, BTL, and TTL advertising and promotions. Gaurav is proficient in various digital marketing tools and techniques, including online advertising, search advertising, display advertising, and video advertising. He has hands-on experience with AdWords, Google Analytics, MoEngage, Vizuary, Exact Target (ET), and NetCore platforms. He also has technical skills in AI and ML techniques using R and Python to make strategic decisions. Gaurav is also proficient in pricing strategy, new offer launches, and marketing automation campaigns for email marketing (CRM) and app campaigns. Gaurav is currently a Consultant for KPMG Global Services (KGS) on the Digital Due Diligence in Strategy I&S Team. He is a certified Advanced Google Analytics and Digital Marketing Certified Associate (DMCA) by Simplilearn. He also has a certification in Email Marketing by Hubspot. Gaurav's education includes a Bachelor's Degree in Electrical, Electronics, and Communications Engineering from Manav Rachna University and a High School degree in Science from Holy Cross School. In summary, Gaurav Rathee is a highly skilled digital marketing consultant with a proven track record of success in managing and optimizing ad accounts, streamlining content marketing, and managing branding and PR. He has technical skills in AI and ML techniques and is proficient in various digital marketing tools and techniques.