About

Gaurav Singh is a Digital Marketing and Analytics professional with over 14 years of experience in the industry. He is a Google Adwords and Analytics IQ certified professional with expertise in Adobe Marketing Cloud, Google Analytics, Google Adwords, WebTrends, Campaign tagging, Radian6, Adobe target, and campaign management. In his current role as Associate Manager - Digital Marketing & Analytics at Accenture, Gaurav manages a team of senior analysts and consultants in digital marketing, analytics reporting, and delivering actionable insights to global marketing leadership. He is responsible for team management, training, stakeholder relationships, and conceptualizing actionable insights for the next actions. He is involved in all phases of the web analytics life-cycle, right from gathering business requirements to implementation, testing, reporting, insights, and strategy. Gaurav is a subject-matter expert on web analytics implementation using Adobe launch and adobe dynamic tag manager. He monitors and analyzes online consumer conversations using listening platforms to form insights that can be used by clients for making strategic decisions. He conceptualizes personalization through experience targeting and A/B testing strategy using Adobe target. He ensures the right resources are hired and deployed in the right projects and they also get the right training, motivation & development in their role and career. Gaurav has a strong background in web analytics implementation, mobile app analytics, and online marketing. He has experience in data analysis, dashboarding, data visualization, and ad campaign management in Google Adwords, Bing Ads, and Facebook Ads. He has worked with Accenture and DK | Penguin Random House in the past, where he was responsible for web analytics implementation, mobile app analytics, and campaign tagging using Adobe Marketing Cloud/Omniture, WebTrends, and Google Analytics. Gaurav holds a Master of Computer Applications (MCA) degree from PTU and a PGDIT degree from Amity University. He has a diverse tech stack that includes Web, ML, Data Science, Scikit, Mobile, Keras, Tensorflow, Neural Networks, Flask, XGBoost, Backend, Data Engineering, NLP, SQL, Recommendation system, SVM, Object detection, Python, AI, Deep Learning, Apache Airflow, Javascript, PHP, Kafka, Pytorch, GCP, UI, Django, and Java. He is a data storyteller and excels in data visualization, making complex data easy to understand for stakeholders.