About

Gaurav Tayal is a seasoned marketing professional with over 18 years of experience in the Consumer Durable, Telecom, and Real Estate industries. He has hands-on experience across marketing communication, brand management, retail, distribution MIS functions and focuses on innovation, reach, and cost. Gaurav has been part of the launch team for two key telecom players in the Indian market - Uninor and Reliance Infocomm Ltd. Gaurav is a GTM strategist, marketing communication expert, product promotion specialist, content writer, and soft-skill trainer. Currently, he is the Head BTL at Airtel, where he is responsible for GTM planning and budget ownership. He also oversees brand visibility and product communication through retail channels. Gaurav identifies and leverages opportunities of large-scale consumer engagement and establishes activation programs and brand visibility at the rural level for BOP segment. He is known for creating innovative elements for specific use-case/product communication and has conceptualized and established industry-first reporting mechanisms. Prior to his current role, Gaurav worked as a Marketing Specialist at Videocon Industries Limited, where he was the National Lead - BTL for Videocon (CE-HA) and Kenstar (SHA) for North & East India. He developed an annual marketing calendar in conjunction with the sales plan and strategized and managed pan-India retail activation, including high octane sponsorship events like IPL and IIFA (offline and online campaigns, including Facebook and Twitter). Gaurav led a 50+ member team pan-India and was the Corporate Marketing SPOC for other group companies like Real Estate, Post-Sales, and Mobile Handsets, among others. Gaurav also worked as a Trade Marketing Professional at Unitech Wireless Ltd, where he planned all trade engagement initiatives along with customer & channel communication, including media planning. He was the custodian of the budget for the trade marketing function, along with other requisite visibility trackers for management. Gaurav holds an EPBM degree from the Indian Institute of Management, Calcutta, and a PGDM degree in Marketing and Information Technology from Amity University. He also has an Honors Diploma in Sales and Marketing from the National Institute of Sales and a BE degree in Computer Science and Engineering from Dr. K. N. Modi Institute of Engg. and Technology. Gaurav completed his Senior Secondary education from Dayawati Modi Academy. Gaurav is proficient in Java, Cassandra, Kafka,