About

George Fang is a seasoned entrepreneur with 7.78 years of relevant experience in the tech industry. He is currently the Co-Founder of Encarte, a Y Combinator-backed startup that is revolutionizing online shopping with its one-click checkout feature. As the Co-Founder, George is responsible for driving the company's growth and overseeing its operations. Prior to Encarte, George served as the Growth Marketing Manager - Demand Generation at Heap, where he was responsible for generating inbound demand through digital channels. He has extensive experience in building multi-touch behavioral data models to identify growth levers and optimize marketing funnels for direct response acquisitions. George has also managed a digital marketing budget of $300K/Qtr and set up B2B demand generation infrastructure in Marketo and Salesforce. Before joining Heap, George worked as a Digital Consultant at Accenture, where he provided data services and growth marketing strategy to large Bay Area clients. He has expertise in extracting raw data through SQL and transforming it into actionable insights. He has won several accolades during his tenure at Accenture, including the Google Platinum Marketing Award and being a nominee for global Accenture Greater Than awards. George holds a Bachelor's degree in Computer and Information Systems Security/Information Assurance from the Indiana University - Kelley School of Business. He also completed an Entrepreneurship/Entrepreneurial Studies program at Y Combinator. George is proficient in several tech stacks, including SQL, infra, Salesforce, Python, test, Search, Integration, and Mobile. He is a thought leader in data-driven marketing and has presented webinars and events on the subject. George is a highly motivated individual with a passion for entrepreneurship and a track record of success.