About

Gourav Rao is a digital media professional with over 9 years of experience in digital advertising, brand strategy, and data-driven marketing. He has a strong background in media planning, campaign client servicing, and team management. Currently, Gourav is serving as a Senior Manager - Performance Marketing at graphy. In his previous role as Performance Marketing Lead at bitclass, Gourav was responsible for decreasing the cost of customer acquisition (CAC) and improving collection from Facebook campaigns. He collaborated with top affiliate channels to enhance numbers and decrease the cost per install (CPI) by 66% for the month of December. Gourav also worked as Manager - Digital at Mindshare, where he handled digital media planning and strategy for Ferrero India, which included brands such as KinderJoy, Ferrero Rocher, Nutella, and Tic Tac. He was responsible for strategizing, planning, and executing 360-degree digital media campaigns to meet client KPIs and business objectives. He identified tactical opportunities for brand integration and designed bespoke strategies aimed to impact the brand metrics. Gourav also worked on the annual media plan and strategy with the local client and agency teams, and coordinated with the local client and the IoT (Integrated Operating Territories) team to secure approvals on the same. Gourav holds a Bachelor of Engineering (B.E.) in Electronics and Telecommunication Engineering from Chhatrapati Shivaji Institute of Technology Kolihapuri, P O Pisegaon. He has strong technical skills in integration and has relevant experience of 10.19 years.