About

Harikumar S is a highly skilled Director, Solution Architect, and Custom Solutions specialist with almost 12 years of experience in the IT industry. He is currently working at Lister Digital, where he wears multiple hats as a Solution Architect, Project Manager, and Account Manager. Harikumar has a core domain knowledge in Digital Marketing, and he has successfully managed a team of 20+ people on a day-to-day basis, ensuring the overall delivery of Digital services (Data+Marketing) to clients. He works closely with both internal and external teams to gather requirements to determine the overall level of effort and scope of work for the development of each project. He also collaborates with multiple teams like Engineering and Marketing as a bridge to ensure quality of the deliverables. As a Solution Architect, Harikumar has expert knowledge in Marketing Automation Platforms like Responsys, Braze, Eloqua, Marketo, Adobe Campaign, among others. He designs custom solutions to bridge the gap between MAPs and other applications like Salesforce, and he is involved in deep dive technical discussions with clients to solve business problems. Harikumar has developed a strategy to improve overall Customer Experience (CX) across channels like Email, Push, SMS, Social, Paid Media, and Online/Web, ultimately increasing ROI on marketing channels. He has also proposed tools like CDP, DMP, and other Marketing suites to enable customer journey orchestrations across channels. Harikumar has a Bachelor of Engineering degree in Computer Science from R.M.K Engineering College. He has excellent skills in SQL, test, MySQL, Salesforce, Web, and Software Engineering. Harikumar has relevant experience of 13.20 years, and he has previously worked at Lister Technologies Ltd and Lister Technologies as a Technical Team Lead and Senior Software Engineer, respectively.