About

Hasna Salam is an experienced Senior Data Analyst with a strong background in IT. She is currently working as a Consultant - Senior Data Analyst at Uber, where she specializes in Digital Marketing. She has previously worked at Capgemini and Nineleaps, gaining expertise in high scale data flows, Big Data Analytics, Business Intelligence, and Data Analytics. She holds a Bachelor of Technology (BTech) in Computer Science from Model Engineering College. At Uber, Salam is part of the DataOps team, which is responsible for all aspects of the technology that powers the digital marketing activities at Uber through paid channels. Her team aims to optimize Uber's massive marketing spend globally through data, intelligence, and automation. Salam's responsibilities include finding actionable strategic insights through funnels, cohort analyses, and user segmentation. She partners with the product and marketing teams to answer strategic questions, defines KPIs, builds automated dashboards, reports, and models to help teams make faster, better decisions. She works with engineering and Regional Operations Manager to implement and monitor logging and metrics. She regularly reports findings and ongoing KPIs to the market to provide visibility into campaign performance and assist in campaign optimization. Salam has worked as a Data Analyst II and Data Analyst I at Nineleaps, where she was responsible for data collection, analysis, reporting, and forecasting. She ensured high accuracy and quality of data and utilized SQL tools and wrote SQL queries for data capture and manipulation. She also mentored the Data Analyst Trainees. Salam's education includes a Bachelor of Technology (BTech) in Computer Science from Model Engineering College and a high school degree in Computer Science from Cochin Public School, Thrikkakara. Salam's technical skills include SQL, Data Engineering, Python, Big Data, and Salesforce. She has 8.53 years of relevant experience in the industry.