About

Heena Motwani is an experienced e-Commerce and Digital Marketing professional with expertise in Category Management, P&L Management, Business Planning, and Strategy. She is currently working as an e-Commerce Lead at Wow Skin Science, where she is responsible for heading the P&L business across online portals. In this role, she drives margin negotiations, digital marketing initiatives, and business plan alignment. Additionally, she leads a team of Key Account Managers who manage the portals sale, event planning, and cataloguing. Prior to her current role, Heena worked as an e-Commerce Channel Lead at Luxottica, where she managed the complete online business and P&L for Luxottica India. She also worked at Paytm as a Category Management & Growth professional, where she handled offline and online business for footwear and fashion, amounting to ~100 Cr business annually. In this role, she was responsible for handling P&L for women’s and kids footwear online business by the right mix of assortment, pricing, and visibility. She also drove initiatives for net margin improvement such as better margin, lower returns, and monetisation. Heena holds a Post Graduate Program in Management from the Indian Institute of Management, Shillong, and a Bachelor of Technology in Electronics and Telecom from the National Institute of Technology Raipur. She has 8.87 years of relevant experience in the industry. Overall, Heena is a highly skilled and experienced professional with a proven track record of success in e-Commerce and Digital Marketing. She is a strategic thinker with excellent leadership skills and the ability to drive business growth and profitability.