About

Helly Hirpara is a determined UX Designer with a background in Information Systems and 1 year of experience in mobile and web-based design. She is currently pursuing a Master's degree in Information Systems from Northeastern University, where she is honing her expertise in User Experience Design, especially in User Research. Helly is committed to enhancing her knowledge base and applying her extensive knowledge to work as a key contributor in making a noticeable difference in society. Helly has worked as a UX Designer at Divine System, where she redesigned the company's website to make it more accessible and inclusive. She designed responsive websites for all devices and embedded readability standards to assist screen readers, resulting in a customer retention rate of 13% so far. She developed digital wireframes and high-fidelity prototypes, visual mock-ups based on customer feedback and usability findings to improvise the previous designs. Helly also created new information architecture for both mobile and web keeping in mind the familiarity of the original website flow that customers were using previously, resulting in a smooth transition to a new user interface. Helly has also worked as a UX Researcher at Redwall Technologies, where she led foundational and market research through virtual interviews and surveys and analyzed the main user pain points to identify the gaps in the current system. She created up to 3 Personas, use cases, and a user journey map based on the foundational research to define a clear and concise problem statement and to identify the business requirements correctly. Helly conducted market research of 6 top companies in the market and identified different patterns of competitive products, which were used by stakeholders to prioritize the product's main features. She carried out more than 30 usability tests after the launch of the product to identify gaps between the product and consumers and empowered stakeholders to take action-oriented steps to solve user pain points and improve user research. Helly's education history includes a Bachelor of Technology in Information Technology from Parul Institute of Engineering & Technology and a Bachelor of Technology in Computer Science and Electronics from Vilniaus Kolegija/University of Applied Sciences. In addition, she is currently pursuing a Master's degree in Information Systems from Northeastern University. Helly's tech stack includes Research Scientist, Designer, Mobile, and Web. With 0.43 years of relevant experience, Helly is a skilled UX Designer with a passion for enhancing user experience and making a difference in society.