About

Hetong Li is a seasoned entrepreneur and co-founder of Relay, a technology company aimed at revolutionizing the way people communicate and collaborate. With over 12 years of experience in the tech industry, Hetong has a diverse skill set that ranges from product management to design and engineering. Prior to his current role at Relay, Hetong founded and served as CEO of Fashrr, a fashion e-commerce platform that allowed users to discover and purchase clothing from independent designers. He also worked as Head of Growth Engineering at Instacart, where he led a cross-functional team responsible for driving user acquisition, activation, and engagement. During his time at Instacart, Hetong played a pivotal role in scaling the growth team from a handful of engineers to a team of over 40, and was heavily involved in product strategy, planning, and UX/UI design. Hetong's expertise extends beyond growth engineering to encompass a wide range of technical skills, including Android and iOS development, UI design, and product management. He is passionate about championing best practices across teams, and has led numerous brainstorming sessions and A/B testing initiatives to drive innovation and improve processes. Hetong's educational background includes a Bachelor's degree in Electrical Engineering from Purdue University, as well as completion of the prestigious Y Combinator program. He is also well-versed in a variety of tech stacks, including test automation and UI design. Overall, Hetong is a highly accomplished and driven entrepreneur with a proven track record of success in the tech industry. He is a valuable asset to any organization and is committed to driving growth and innovation through his expertise in product management, design, and engineering.