About

Hilary Ledoan is a Senior Product Designer with over 6 years of experience in the field. Currently, she is working as a Senior Product Designer at adhawk, where she is responsible for designing and developing innovative products that meet the needs of the company's clients. Prior to her current role, Hilary worked as a freelance designer, where she collaborated with agencies and startups on conversion optimization, UI/UX, visual branding, web and mobile apps, wireframing, prototyping, user research, and analytics. Additionally, she managed projects involving developers and stakeholders and was responsible for sales funnels and business development/operations. Hilary also served as Lead UI/UX Designer at CRO by Convertica, a conversion rate optimization agency. While there, she led the redesign for a 500 Inc. company, resulting in a $10 million increase in leads in just six weeks. She also conducted A/B testing with conversion success rates of 40-70% and developed responsive designs for B2B and B2C. Hilary was responsible for communicating with stakeholders and the team on design strategies. Hilary's educational background includes a Bachelor's degree from the University of California, Berkeley, where she double-majored in Psychology and Integrative Biology. She also attended Kenyatta University in 2013. Hilary's technical skills include expertise in designing, product designing, UI, research science, mobile, and testing. Her experience and skills make her a valuable asset to any team looking to develop innovative and user-friendly products.