About

Himabindu Mudadla is a highly skilled Marketing Manager with extensive experience in creating and executing successful marketing strategies. Currently working at Hea Boosters, she has performed an audit of the existing brand and content, conducted competitor assessment, and developed effective marketing plans utilizing popular visual social media and other channels. She has also managed multiple stakeholders with full ownership and accountability, including guiding the design team and proofreading the copy, building strategic partnerships, and negotiating prices with influencers for the brand. Her efforts have resulted in boosted sales for current products. Prior to her current role, Himabindu worked as a Business Analyst at Mindtree, where she performed primary and secondary market research, analyzed competitor standing, and designed wireframes to showcase mobile application prototypes. She was responsible for understanding the business requirements of a major hotelier undergoing a digital transformation and created user personas and corresponding customer journey maps that aided the presales team in pitching an AI solution to prominent global hospitality firms. She also authored user stories as part of the Scrum framework for agile development of the core database of an international hotelier, resulting in better data handling and performance. Himabindu also has experience as a Summer Intern at RBL Bank, where she analyzed financials, credit requirements, and management performance of firms operating in the IT sector and performed market scoping to identify potential clients for business development. Himabindu holds a Master of Business Administration in Marketing and Strategy from the Indian Institute of Management, Tiruchirappalli, and a Bachelor of Engineering in Mechanical Engineering from Andhra University College of Engineering for Women. She also holds a Higher Secondary Certificate in Mathematics, Physics, and Chemistry from Sri Chaitanya College of Education and a Secondary School Certificate in ICSE from De Paul School. In addition to her education and work experience, Himabindu has a strong technical background in mobile, AI, and research science. With nearly five years of relevant experience, she is a highly skilled and motivated professional who consistently delivers results.