About

Himanshu Khandelwal is a seasoned digital marketing professional with over 7 years of experience in the industry. He is currently serving as the Senior Manager of Digital Performance Marketing & Ecommerce at Axis Mutual Fund, where he is responsible for driving annual business sales on the website and app through digital performance marketing and ecommerce channels. Under his leadership, Axis MF's digital channel has registered the fastest growth in the digital space since September 2019, according to AMFI and SEMRush data. Himanshu has successfully increased SEO rank from 11th to 2nd out of 48+ mutual fund companies, resulting in a 6X increase in organic traffic. He has also implemented Google Analytics and AppsFlyer, as well as campaign management solutions like 360 web analytics, journey builder, drop-out communication, and segmented & hyper-personalized communication to drive cross-sales and up-sales. Himanshu has managed performance media budgets of up to 2 crores per month, and his budget has increased from 3 lakhs per month to 2 crores per month. He has also led successful mobile app download campaigns and implemented tech projects like LMS set-up, lead prioritization, attribution setup, AMP, knowledge center revamp, and more. Prior to his current role, Himanshu served as the Digital Marketing Manager at Axis Mutual Fund and HDFC Life. At HDFC Life, he was responsible for implementing and managing marketing automation stack, managing multiple ROI-based campaigns with a million-dollar budget, and optimizing multiple retargeting campaigns with custom audiences on GDN, RLSA, and social media. He also managed 20+ agencies and vendors and a team to deliver business success, bringing 25+ unique and innovative strategies to achieve brand/revenue targets. Himanshu holds a PGDM from the International Management Institute - IMI and a Bachelor of Technology in Electrical Engineering from MNIT. He is skilled in mobile, UI, web, test, and integration. With his extensive experience and expertise, Himanshu is a valuable asset to any organization looking to enhance their digital marketing and ecommerce channels.