About

Himanshu Mehta is a highly skilled digital and growth marketing professional with over 9 years of experience in the field. He is currently the Director of Growth at Flobiz, where he is responsible for new user discovery, user acquisition and retention, enhancing customer lifetime value, improving acquisition funnel, improving return-on-ad-spends, digital branding across all major platforms, strategic alliances, and partnerships. Himanshu has previously worked with GoodWorker (Formerly Pravasi Rojgar- A Sonu Sood Initiative), Rebel Foods (brands like Faasos, Behrouz Biryani, etc.), Raillyatri.in, Times Internet Limited, and Rocket Internet (Printvenue.com, foodpanda). In these roles, he has gained experience in digital marketing strategies, media planning, user acquisition, user retention, PR, offline marketing, app and web analytics, targeting and segmentation, client and stakeholder management, SEO, social media, marketing automation, and more. At GoodWorker, Himanshu played a key role in defining the business model, go-to-market strategy, offline strategy, PNL predictions, channel marketing strategy, and more. He also led brand initiatives, lead acquisition, video marketing, government bodies, local influencers, community building, SEO, defined key product features, and successfully did the PR on the funding announcement. Himanshu managed a team of 5 and 4 agencies parallelly and was responsible for the company's first revenue. At Rebel Foods, Himanshu led growth (user acquisition and retention) of brands like Faasos, Behrouz Biryani, Oven Story Pizza, Firangi Bake, and various other brands. He managed digital marketing campaigns, ATL, BTL for revenue generation, and was responsible for PnL, which includes order growth, revenue growth, profit, ideal cost, ebitda, etc. Himanshu also led alliances for the major iconic food brands in India who would sell on rebel foods platform. He built a community of influencers who would act as “Web-Celebrities” for the brand where the influencer would directly sell for rebel foods on their handle. Himanshu holds a Bachelor's degree in Electronics and Communications Engineering from NIT Kurukshetra and completed his high school education from Campus School, Hisar, Haryana. He is skilled in research, web development, and has a relevant experience of 9.61 years.