About

Himanshu Saxena is a Digital Marketing Specialist at Optimus BT with over 10 years of relevant experience in the industry. Currently working as a PPC Executive at webindia, he has previously worked as a Digital Marketing Consultant at the easy wisdom and a Digital Marketing Executive at indian trade bird. In his previous roles, Himanshu has managed, reviewed, and performed daily account responsibilities associated with Google Ads, PLA, Facebook, LinkedIn, Twitter, and other such platforms for a variety of clients. He has kept pace with digital marketing and PPC industry trends and developments, provided creative copy and graphical ad suggestions, and communicated project development, timeline, and results to his team and management. Himanshu has also done product marketing for the company in terms of content marketing, case studies, blogs, videos, and social media marketing. He has worked closely with partner marketing teams to design a strategy on various joint partnership topics involving the client. Additionally, he has driven all campaign creation initiatives, both internal and external, across multiple platforms to drive sales, engagement, retention, and positive customer behavior. Himanshu holds a Post Graduate Program in Strategic Digital Marketing from great lakes institute of management, an MBA in Marketing and Operations from the icfai university, dehradun, and an Engineer's Degree in Electrical, Electronics and Communications Engineering from the lnct group of colleges. He has also completed Amazon E-Commerce Specialist certification from Amazon and a Digital Marketing certification from msme development institute - India. With his vast experience and expertise in digital marketing and PPC, Himanshu is a valuable asset to any organization looking to enhance their online presence and drive business growth.