About

Himanshu Singh is a seasoned analytics and product management professional with over 13 years of relevant experience. Currently, he is working as a Senior Marketing Analytics Manager at QuinStreet, where he leads a team of talented analysts to drive growth for the company's Promoted Listings product. Himanshu has a strong background in eCommerce and advertising, having previously worked as an Analytics Manager at eBay. In this role, he managed a team of analysts to drive growth for eBay's advertising business. He was responsible for go-to-market planning, marketing analytics, product analytics, opportunity sizing, and A/B testing. At QuinStreet, Himanshu has held various positions, including Senior Manager of Marketing Analytics. In this role, he was responsible for product management, data science, analytics, strategic analytics, contact center analytics, machine learning, marketing ROI optimization, and A/B testing. He leveraged advanced analytics techniques, including supervised and unsupervised machine learning, to optimize return on investment on digital marketing campaigns. He also conducted time series analysis for revenue and digital media forecasting and was the business owner of data loading and data mapping enhancements to the Hadoop extracts for backend data uploads. Himanshu has a strong academic background, having earned an MBA from Carnegie Mellon University and a Bachelor's degree in Computer Science & Engineering from HBTI. He is proficient in various tools and technologies, including Tableau, R, Python, SQL, Excel, Google Analytics, product management, test, Python, ML, SQL, Data Scientist, Hadoop, and Backend. Himanshu is a natural leader and has excellent client relationship management skills. He has managed performance marketing relationships with key clients and media publishers for clicks and calls marketing products. He has also developed and delivered marketing mix optimization and advanced Microsoft Excel training for the 2016 internship program. He has mentored new analysts in the clicks product team and managed executive communication, reporting, and analytics for a multi-million-dollar media partnership.