About

Hitendra Kumar is an accomplished Founder and CEO with over 12 years of experience in product development, business development, operations management, team/client management, iGaming, digital strategy, media planning, programmatic (RTB), and affiliate and performance marketing. He is an MBA, an engineer, an ex-government employee, an IITian, and an entrepreneur. Hitendra has a proven track record of being a quick learner with superb adaptive abilities, having contributed to the culture of companies that can be categorized as MNC, government, family-run, and even startups. Currently, Hitendra is a Digital Marketeer with expertise in Adobe Marketing Cloud - Audience Manager (DMP), Test & Target, Adobe Analytics, DTM, and Google Marketing Solutions - DBM, DCM, Google Analytics, Adwords, Tag Manager, and Social Media Marketing (Facebook). Hitendra has worked with various companies in the past, including Sukhdevki Advertising Pvt Ltd, where he served as a Promoter, and Mithiads, where he was the Founder and CEO. At Mithiads, he was responsible for business development, operations, product development, and management, with a focus on iGaming, display/video ads (Header Bidding, VAST/VPAID, oRTB), and performance marketing. Currently, Hitendra is working as a Product Manager at Revmapper, where he is consulting to create a modern and robust tracking, attributing, analyzing, and reporting platform for the iGaming vertical. Hitendra holds a Master of Business Administration (M.B.A.) from the Indian Institute of Technology, Kanpur, and a Bachelor of Technology (B.Tech.) in Information Technology from BIT Sindri. Hitendra is a tech-savvy individual with excellent problem-solving skills and a passion for innovation. He is constantly looking for ways to improve processes and create value for his clients. With his diverse skillset and experience, Hitendra is an asset to any organization looking to grow and expand in the digital space.