About

Hridul Gupta is a Vice President of Innovation and AI at mavQ, with a remarkable proficiency in delivering products and services, assessing customer and business problems, creating solution frameworks, product creation, and recommending business process changes. With over eight years of relevant experience in the field, Hridul is a skilled ML/AI practitioner with expertise in product and service delivery, eCommerce, Energy Retail, and Analytics as a Service (AaaS). Currently serving as the Director of Artificial Intelligence at mtx group, Hridul has previously worked with the same company as an AI Consultant, where he was involved in Maverick.io, AI Operationalization, and Predictive Modelling. He has also worked as a Decision Scientist at mu sigma, where he was responsible for creating a decision board and forecasts to improve e-commerce traffic and conversion funnel performance. He built ML models to predict churn, cross-sell, cost to serve & margin, and a Monte-Carlo simulation ensemble to predict CLTV with 85% accuracy. Hridul also built an RF classification model with 85% accuracy to enable a shift to a personalized cross-sell strategy, impacting $1.5M. Furthermore, he improved customer retention rate by leveraging hypothesis testing and driver analysis to discover key drivers of customer churn, with an impact of $11.5M. Hridul has also worked on various projects such as competitive e-commerce price and inventory benchmarking, web scraping, analyzing, and publishing competitive analysis for 10K products, customer engagement analysis, and hyper-personalized audience selection. With an excess of 600 email and app campaigns using ML models, Hridul has been instrumental in gauging customer engagement and impacting the purchase cycles of over 800K customers. Hridul holds a Bachelor of Engineering (BE) degree in Electrical, Electronics, and Communications Engineering from SGSITS, Indore, and has completed his schooling from Birla Public School, Pilani. He possesses a strong tech stack that includes AI, ML, Research Scientist, test, and Web. Overall, Hridul Gupta is a highly skilled and experienced professional with a proven track record of delivering innovative solutions and products in the field of AI and ML.