About

Isha Tiwari is a highly motivated and organized individual with a passion for learning and upskilling. With 3.19 years of relevant experience, she is currently working as a Media Activation Manager at Essence Global in Gurgaon, India. In her role, she is responsible for managing programmatic and paid social media campaigns for clients such as Swiggy, Lifestyle Stores, and Marks & Spencer India. Prior to her current position, Isha worked as a Media Activation Executive at Essence and as a Business Analyst at Merkle Sokrati. In these roles, she gained expertise in programmatic media buying using platforms such as DV360, MediaMath, TradeDesk, and Adobe Ad Cloud. She also managed bidding and spends across platforms for branding activities, executed Facebook ads, and provided reporting, analysis, and insights to identify key trends on all accounts. Isha holds a Bachelor of Technology degree from Shiv Nadar University with a minor in management. She also attended Army Public School. As a team player, Isha is enthusiastic about her work and enjoys collaborating with others to achieve common goals. She is competent, organized, and always eager to learn and grow in her career.