About

Ishita Malhotra is a Marketing Analytics Specialist with 2.77 years of relevant experience. Currently working at Gartner, she is responsible for analyzing web traffic and gathering data using Google Analytics to present fact-based decisions for optimizing digital marketing campaigns. She also prepares dashboards for sites and/or web pages on Google Data Studio to present insights. Prior to Gartner, Ishita worked as an Analyst in Risk Consulting- IT Advisory (Intern) at KPMG. During her time there, she coordinated with the Infrastructure, Government, and Healthcare (IGH) Team to help the Ministry of Family and Health Welfare (MoFHW) during the COVID-19 pandemic. She delivered insights on digital risks to clients and performed social media and competitive intelligence analysis using market intelligence and analytics platforms. She was also trained in PowerBI and Celonis Software (Analyst and Data Engineer) - a tool used to mine, understand and analyze business processes. Ishita has completed her Bachelor of Technology in Computer Science from SRM University in 2020. She also holds a Nanodegree Graduate certificate from Udacity. She completed her schooling from DAV Public School, Sector-14, Gurugram. Her tech stack includes Web and Frontend development. Ishita is a Scholar, Graduate, Mentor & Project Reviewer at SRMIST and is always looking for opportunities to learn and grow.