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•	Managing AVOD business of Voot & JioCinema
•	Conducting research to understand customer engagement patterns
•	Fetching consumer insights based on the publishing levers
•	Creating pillars and sub-pillars for content strategy
•	Structuring content programming 
•	Tracking and estimating the ROI on content engagement 
•Developing and enhancing delivery and promotion strategies for content (Brand Integration)
• User Retention, Cohorting, Analysis

Viacom18 Media Pvt. Ltd. is India’s fastest growing entertainment network and a house of more than 3 dozen iconic brands. Viacom18 defines entertainment in India by touching people across its core lines of businesses – broadcast, digital, experiential, filmed entertainment and consumer products. Our vision is to be the most admired media & entertainment company by continuously entertaining, engaging and enriching the life of every Indian through sustained innovation and thought leadership.Our bouquet of iconic brands include COLORS, Rishtey, Rishtey Cineplex, MTV, MTV Beats, Vh1 India, COLORS INFINITY, Comedy Central, COLORS Marathi, COLORS Gujarati, COLORS Bangla, COLORS Kannada, COLORS Super, COLORS Odiya, Nickelodeon, Sonic, Nick Junior, Nick HD+, VOOT, Viacom18 Motion Pictures, Viacom18 Integrated Network Solutions and Viacom18 Consumer Products.

• Campaign Planning, Content Strategy, Visual Merchandising, and (AdTech) Inventory management (DFP) is the prime KRAs
• Pivoting daily engagement metrics through content programming 
• Driving internal growth (performance marketing) for OTT, Music, Games,  
MX-TakaTak, and SVOD business 
• Pivoting internal growth (DAUs) fourfold and increase in retention rate
• Integrating Trends, Personalization, and deriving actionable insights to enhance the viewer experience 
• Cross-selling content, strategic road mapping for product enhancement

Tencent

Ad-supported online video streaming platform. It allows users to watch VOD content under various categories including movies, TV shows, web series, sports, music videos, live TV channels, and more. The platform offers content in multiple languages like Hindi, Marathi, Punjabi, Kannada, and more. Available for Android and iOS devices.

Ad-supported online video streaming platform

• Performed character mapping and gathered viewer feedback (as sustenance) for SAB TV on-air shows.
• Improved the health of the IPs through data-driven content analysis.
• Interpreted qualitative inputs gleaned from panel discussions as well as quantitative BARC data.
• Observations aided the programming team.
• Derived sharp and actionable insights for promoting the TVR and improving the overall ROI of the shows.

BAAM.ECO

Sony Corporation is a multinational consumer electronics brand that designs and develops electronic equipment for consumer and professional markets. Their products range includes categories like cameras, mobile, tablet, smart devices, Televisions, home theater, audio products for home, Car &amp; marine and also gaming consoles. Sony is also into music & motion pictures production and financial services. Sony products retail out of their offline stores and through authorized online retailers. In 2020, the company recorded annual revenues of $79.9 B and a net profit of $10.1 B.In 2021, the company recorded annual revenues of $89.9B and a net profit of $7.99B

• Accomplished artist management in order to increase the viewing of fictional programs.
• Conceptualized potential candidates for Hindi GEC-Colors reality programs.
• Ensured that a well-negotiated contract between external partners and internal stakeholders was completed on time
• A few Colors shows - Hindi, Bangla, Gujarati - benefited from advertising that had the shortest turnaround time (TAT).

• KRAs were troubleshooting and resolving job abends in the shortest time possible, service level agreement monitoring and maintenance problem resolution, and reporting during planned maintenance activities.
• Achieved a 72% productivity boost by permanently closing occurrences.
• Conducted root cause analyses of issues raised by businesses/users and collaborated with development partners to implement solutions.
• Addressed the design review meeting by advocating a latent threat resolution.
• Prepared solutions to limit the financial impact on the company.

ChrysCapital

Nepean Capital

Infosys Technologies was started in 1981 by seven people with US$ 250. Infosys’ service offerings span business and technology consulting, agile consulting, application services, systems integration, product engineering, custom software development, maintenance, re-engineering, independent testing and validation services, IT infrastructure services, and business process outsourcing.  Infosys has a global footprint with over 50 offices and development centers in India, China, Australia, the Czech Republic, Poland, the UK, Canada, and Japan. Infosys has over 100,000 employees.  Infosys takes pride in building strategic long-term client relationships. Over 97% of its revenues come from existing customers. In 2020, the company recorded annual revenues of $13.5 B and a net profit of $2.6 B.

Provider of IT suite solutions and AI consulting services

• Developed test cases to improve code quality while working with clients in the Healthcare-insurance domain.
• Created unit and integration test plans and scripts.
• Regression and manual testing were carried out.
• Key performance indicators (KPIs) included performing code validation to test client data, troubleshooting, analyzing misleading messages to generate correct credentials, and creating a defect log tracker for maintenance.
• Thorough understanding of SOAP-UI and MF-DB2 queries.
• TSO/ISPF was used to create and support PDS, and PS was used to check Spools.
• Felicitated with the "Global Team DC Excellence Award."

•	Training under Python, Data Sets, Mainframe, Logic Building.