About

Jairaj Phase is a Senior Product Manager at Zynga with a wealth of experience in the gaming industry. He is responsible for managing the game "Willy Wonka & The Chocolate Factory Slots" and has a proven track record of increasing revenue and improving user experience. Jairaj has a strong background in product management, with expertise in feature design and execution, managing game economy, data analysis, user story writing, and A/B test design. He has a keen eye for identifying areas of improvement and implementing effective solutions. During his time at Zynga, Jairaj has successfully launched a new "Exclusive Club" style feature targeting the game's high payers, revamped the game economy leading to an 80% lift in revenue, and introduced a new consumable "Boost" that increased revenue from secondary currency purchases by 2 times. He has also owned two permanent features from design phase - Leaderboard based competition (+15% ARPU) and Daily Challenge System (+8% ARPU). Jairaj holds a Master of Business Administration degree in Finance and Strategy from ISB and a Bachelor of Technology degree in Mechanical Engineering from IIT Roorkee. He has a total of 5.62 years of relevant experience in the industry. Jairaj is an exceptional team player who works closely with design, development, and marketing teams to plan feature and machine launches. He is driven, detail-oriented, and has a passion for delivering high-quality products that exceed user expectations.