About

Janice McDonald is a highly skilled digital marketer, business developer, and product broker with over 15 years of experience in the industry. She is currently working as a Web Design, Internet Marketing, and Social Media Marketing Consultant at fit impressions, where she is responsible for strategizing web marketing initiatives through SEM, affiliate marketing, SEO, and social media. Janice is also involved in coordinating customer relationship management (CRM) processes to track projects between the sales/marketing team and project development team. Additionally, she has implemented A/B and multivariate testing through Google Analytics, Adobe Target, and Adobe Analytics. In her previous roles, Janice worked as an SEO Analyst & Channel Manager at Pearson, where she was responsible for performing analysis of market opportunities, marketing, analysis, and optimization of the organization's services and products. She also worked as a Web Designer, Digital Campaign Specialist, and Digital Marketer at Exploria Resorts, where she was in charge of web development and web design projects for the marketing department. Janice utilized web platforms such as Word Press and Dreamweaver to manage and create websites and landing pages used for strategic branding and marketing purposes. Janice has a Bachelor of Arts (B.A.) degree in PR/Marketing (Specialized in International Management) from Ashford University, an A.S. & B.S degree in Business Management from Penn State World Campus, and a BS degree in Computer Science from the University of Central Florida. Her tech stack includes expertise in web design, testing, and development. Overall, Janice is a well-rounded digital marketer with a strong background in web design, internet marketing, and social media marketing. She is passionate about developing innovative strategies that drive business growth and has a proven track record of delivering results that exceed defined objectives.