About

Jayaram Giridharan is an experienced Data Scientist with over 8 years of experience in the information technology and services industry. He has a strong background in Python, Integration, BI, and Custom Application Development. Jayaram is a skilled software engineer with a demonstrated history of working in the field. He holds a PG Diploma in Data Science from the International Institute of Information Technology – Bangalore. Currently, Jayaram is working as a Data Scientist at Loyalytics AI, where he is responsible for developing data-driven solutions to help businesses make informed decisions. Prior to this, he worked as a Senior Analyst at Nielsen and Kantar Analytics Practice, where he worked on various Market Mix Modelling projects for quantifying the impact of various marketing drivers such as distribution, price, media & promotions on the sales. He collaborated with internal and external stakeholders in identifying and gathering relevant market data. He also prepared the data for analysis by thorough data understanding and data cleaning, built hypotheses, developed models, performed statistical analysis and modelling using in-house tools to identify key drivers of sales, and presented outputs from detailed analysis in a clear and concise manner to the relevant stakeholders. Jayaram is proficient in various technologies, including Data Science, Research Science, Python, SQL, Integration, and Software Engineering. He holds a Bachelor of Technology (B.Tech.) in Computer Science from the College of Engineering, Trivandrum. Overall, Jayaram is a skilled and experienced Data Scientist with a strong background in software engineering and a demonstrated history of working on various Market Mix Modelling projects. He is passionate about developing data-driven solutions to help businesses make informed decisions and has a proven track record of delivering high-quality results.